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Ask.com and Harris Study Reveals the Covert Nature of American Search Behavior
OAKLAND, Calif., Oct. 17, 2013 /PRNewswire/ -- Ask.com, a leading online brand for questions and answers and an operating business of IAC (NASDAQ: IACI), today released its Online Consumer Search Habits study, which revealed that 35 percent of online adults keep desktop and mobile searches hidden from their significant others. According to the study, nearly two-thirds (64 percent) of adults have searched for something they'd like to keep private, with men and younger adults more likely to be secretive about their searches.
The study illuminates the extent to which Americans are glued to their devices – from desktop and tablets to handhelds. A significant portion of adults also conduct web searches in a number of private places and during unorthodox moments, be it on the porcelain throne (28 percent) or during times they're supposed to be keeping an eye on the kids (15 percent).
Harris Interactive conducted the Online Consumer Search Habits study on behalf of Ask.com on September 4-6, 2013 among 2,022 U.S. adults ages 18 and older.
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With more than 100 million global users, Ask.com is a leading online brand for questions and answers and an operating business of IAC (NASDAQ: IACI). Also available as a mobile service, Ask.com mobile apps have been downloaded more than 3 million times. More information is available at www.ask.com or http://blog.ask.com.
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