Grupo Attitude innovates through the licensing of communications services - kotanow.com- Scottsbluff Area News, Sports, and Weather

Grupo Attitude innovates through the licensing of communications services

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SOURCE Grupo Attitude

Unprecedented model allows communications companies and/or digital agencies to expand their businesses with integrated services for public relations, investor relations, internal communications, sustainability, digital and video/webTV marketing, monitoring, research, advertising, technology and competitive intelligence

SAO PAULO, Feb. 26, 2014 /PRNewswire/ -- Grupo Attitude, multinational in corporate communications and the building of reputation-enhancing relationships, today launches its strategy for geographic expansion through licensing that seeks to expand the group's current businesses, in Brazil and abroad, by structuring a broad network of communications companies and digital agencies.

The Attitude Licensing System allows its members to offer the businesses in their regions all of the products/tools and services of the group's portfolio, as well as the possibility for those members to distribute their services through the Attitude Network. The group has the most complete portfolio in Latin America, formatted and tested to meet the strategic and executive needs of its clients.

The Attitude Licensing System is being launched with two important licensees, one in the interior of Sao Paulo state and the other in India. Headquartered in Mumbai, MZ India is the first international licensee and it will initially focus on providing investor relations (IR) and public relations (PR) services.  India is the country with the most publicly listed companies, 20 times more than the Brazilian market.

"Grupo Attitude's mission is to transform communications and the launch of the licensing system is just one more sign that we're seeking to transform communications not just through innovate services, but also by continually drawing in entrepreneurs," explains Rodolfo Zabisky. "Together we will build transformative communications," he adds.

About Grupo Attitude (www.attitude-global.com): Attitude is a multinational group in corporate communications and the building of reputation-enhancing relationships. The group operates at the strategic and executive levels. At the strategic level, it aims to ensure the design of integrated corporate communications plans for clients.  At the executive level, Attitude has exclusive techniques and provides the following services: corporate communications, press relations, internal communications and crisis management (PR); financial, sustainability and governance communications (IR); digital marketing, videos/webTV and advertising; institutional and government relations and monitoring; research and competitive intelligence. It has offices in Sao Paulo, Rio de Janeiro, Campinas, Chicago, New York, San Diego, Hong Kong, Sidney, Taipei and Vancouver.

Information:

Licensing: Melissa Angelini
melissa.angelini@attitude-global.com / 11 3529-3892

Press: Andre Lorezentti
andre.lorenzetti@lvba.com.br

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