Nutritional value point system aims to make kids eat healthier - Scottsbluff Area News, Sports, and Weather

Nutritional value point system aims to make kids eat healthier

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Making healthier choices when grocery shopping just got a little easier thanks to a scoring system and the creators say they hope kids will become more involved when shopping with mom or dad.
Susan Wiedeman, a marketing director with Main Street Market and Panhandle Coop visited a healthy snacks club at Bluffs Middle School last week.

She talked about a nutritional value scoring system called NuVal.

The system allows consumers to see what the nutritional value of an item is based on a scale from 1 to 100.

For packaged foods, the scoring system uses the information on the nutrition facts panel on the food's packaging. For foods such as produce, seafood, and meat, the system uses a nutrient database collected from health and medical experts who have studied nutrients of such items.

For example, potato chips may score a 25 while fruits score 100. Wiedeman says more processed foods have a lower score.

She says the hope is for all people to have a better diet and to have kids "trade up" for something when they go shopping with their parents. The NuVal scores are labeled on shelf tags throughout the store; easy for the eye to see.
"Healthier kids will turn into healthier adults," says Wiedeman . "The other thing kids will teach their parents. They'll go to the grocery store and they'll talk about the things that they learned and why this is better than this and they'll actually educate their parents on better nutritional food."
The NuVal scoring system was introduced last month to Panhandle Coop. NuVal LLC is a joint venture formed in 2008 by Topco Associates, LLC and Griffin Hospital.


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