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Hetrick will be responsible for business development of the new Matrix Premium CRM & Sales Intelligence Platform into both existing media markets as well as new adjacent markets.
Pittsburgh, PA (PRWEB) July 15, 2014
Matrix Solutions, the leading provider of Media CRM and Sales Intelligence, announces the appointment of Brenda Hetrick as Vice President, Sales and Marketing. The promotion from Vice President of Marketing Communications, is effective immediately, and will serve an integral element of Matrix Solutions growth strategy moving forward. In her new role, Brenda will be responsible for business development of the new Matrix Premium CRM & Sales Intelligence Platform into both existing media markets as well as new adjacent markets.
Matrix Solutions provides both Standard and Premium web-based and hosted CRM & Sales Intelligence Software Systems for media companies. Matrix recently announced strategic partnerships with digital media sales organization that can be used as part of the existing Matrix systems or as a stand-alone product.
Brenda joined the Matrix Solutions team as Marketing Director in 2010, and has been a key contributor to the companys growth ever since. I am excited for the opportunity to lead Business Development and Marketing Communications efforts simultaneously for Matrix recognizing how both work together to advance our brand and products for the future, Hetrick said. Our corporate strategy is not just about sales its about product visioning growth, which is something I am passionate about as means for Matrix Solutions to continue to grow and for our solutions to have lasting impact in all media sales organizations.
Brenda has been a fundamental member of our company since she joined our team, said DJ Cavanaugh, CEO, Matrix Solutions. Her leadership, passion, and talents are recognizable and appreciated. Im confident that she will be able to lead our companys next generation of growth.
About Matrix Solutions
Matrix Solutions offers a leading web-based media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, Radio, and electronic advertising businesses. The Matrix solution transforms chaotic data into actionable sales information and provides deep media sales workflow to gives you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360-degree view of their opportunities and accounts.
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